Voxiva's personalized interactive smoking cessation program shows early success

Voxiva, Inc.(SM), a pioneer in interactive mobile health programs, has announced that Text2quit(SM), their personalized interactive smoking cessation program, is showing early success across the country. Developed in collaboration with The George Washington University Medical Center, Text2quit combines evidence-based best practices for smoking cessation with state-of-the-art behavior change expertise and digital technology to give smokers their best chance to quit.

Text2quit delivers a support program that is personalized for each smoker, helping the individual be smoke free by their own targeted quit date. Personalized text messages provide participants with educational information, interactive tools to fight cravings, and a "quit pal" to provide tips and support throughout the process. Text2quit also provides an interactive decision tree to help the smoker select prescription or over-the-counter cessation aids that would be of most value to them. Participants can use an online website to track their progress, how much money they have saved and how many "life days" they have regained since they've stopped smoking. 

Consumer studies have demonstrated the effectiveness of Text2quit's text-message motivation and support approach, showing self-reported quit rates as high as 32%, after six months. Recent results from a Text2quit randomized control trial measuring quit success using saliva analysis to biochemically verify whether participants had stopped smoking indicate that users in the Text2quit group had double the quit rates at six months when compared to the control group.

Text2quit is offered to smokers who call state run quit lines in several states, and the program has shown much promise early on, enrolling thousands of smokers. "Text2quit gives smokers a strong behavioral science-based approach to kicking the habit for good. Motivation and support are delivered by text messages personalized to the individual, and extra support is provided around the participant's quit date, to get them through the most challenging time," said Voxiva CEO Justin Sims.

The program works through any mobile phone with text message capabilities, which makes it immediately accessible to almost all of the U.S. population as compared to web-only or device specific approaches. Text2quit is available to health plans, employers, and state and local health departments.  

SOURCE Voxiva, Inc.