Silverlink Communications, Inc., and UnitedHealthcare's program to increase colorectal cancer screenings among minority populations earned the companies a 2013 Outstanding Leadership in Population Health Award from the Care Continuum Alliance (CCA) at the recent CCA Forum 2013.
According to Karen Moseley, CCA Director of Research, "Since 1999, these highly competitive awards have recognized best practices in overall population health. The proposals are selected for presentation through a peer-review process and the award winners are chosen by a jury of industry experts. UnitedHealthcare and Silverlink earned the honor of 'best poster' for their outstanding presentation of their efforts to increase colorectal cancer screening rates among minorities."
UnitedHealthcare has worked with Silverlink since 2008 to reduce health disparities by increasing colorectal cancer screening rates among minority populations. Through Silverlink's deep analytics and consumer-engagement strategies, UnitedHealthcare tested member outreach initiatives with nearly half a million health plan participants to analyze screening rates among different ethnic groups, identify the barriers preventing these individuals from receiving screening tests, and determine the most effective methods of encouraging specific groups to complete recommended screenings.
"Our test and learn programs enabled refinements to targeting, messaging and communications mix strategies that UnitedHealthcare was then able to incorporate in its member engagement outreach," said Jack Newsom, ScD, Vice President, Marketing Analytics, Silverlink Communications.