NRS Healthcare launches free Healthy Living Family Pack to help parents tackle childhood obesity

As part of National Childhood Obesity Week, which was held from 4^th-10^th July 2016, NRS Healthcare had launched a digital Healthy Living Family Pack to help families with children who may be experiencing issues with overeating, inactivity or poor nutrition.

The digital Family Pack is available to download for free from the NRS website (https://www.nrshealthcare.co.uk/articles/news/general/childhood-obesity-week-download-our-free-healthy-living-family-pack) and contains useful ideas on how families can pull together to become more active in their daily lives.

What does the Healthy Living Family Pack include?

The pack contains useful information and ideas for parents, coupled with an interactive star chart for children to track their activities in a fun, informal way.

Families can learn more about childhood obesity and how to actively approach the subject through the pack contents, which include:

• Family Activity Cards
• A Family Day Out Wish List
• Daily Chores Calorie Counter (for parents)
• A Chore Chooser Star Chart (for children)

Why are NRS Healthcare supporting Childhood Obesity Week?

As an established company within the healthcare industry, specialising in equipment to help older and disabled people live more independently, the team at NRS Healthcare understand the complications obese children can take into adulthood.

“Carrying excess weight during key developmental years can contribute to many health problems when children are growing up including type 2 diabetes, depression and heart disease. Obesity can also cause a risk to bone growth and damage to developing cartilage. This, combined with the pressure bearing down on the joints, could cause adolescents and young adults to develop osteoarthritis - causing difficulties with walking and keeping up with their peers. As they grow older, it may mean that they need to use daily living aids to help them with routine tasks.

This could include equipment like a rollator to support them when out and about, a bath seat and grab bar to help them lower and rise from the bath tub or a bed rail to help them get up and loosen their joints after a long night’s sleep.”

Spreading the word through social

In order to amplify our message and find families who would benefit most from the contents of this Healthy Living Family Pack, we’re using our social platforms to promote the free download with targeted campaigns. This method has worked well for us with past promotions and has generated a lot of online interest, so we hope the final results of this latest campaign reflect this.