Alcopops News and Research

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Brits drinking themselves to obesity

According to the insurance company Standard Life, Brits are drinking themselves to obesity.

27 Aug 2007

Polls show more teen girls see "alcopop" ads than women age 31-44

The American Medical Association (AMA) released the results of two nationwide polls today that reveal the extent of underage consumption and marketing exposure to "alcopops" or so-called "girlie drinks." The AMA expressed concern that hard-liquor brands are using these sweet-flavored malt beverages as "gateway" beverages to attract less-experienced drinkers.

20 Dec 2004

Teenage girls in the U.S. bombarded by more alcohol advertising than boys

In 2002, underage youth saw more alcohol advertising than adults in magazines, and girls were even more exposed to this advertising than boys, according to a study in the July issue of The Archives of Pediatrics & Adolescent Medicine.

6 Jul 2004

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Alcopops News and Research

Brits drinking themselves to obesity

Polls show more teen girls see "alcopop" ads than women age 31-44

Teenage girls in the U.S. bombarded by more alcohol advertising than boys

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