Simplifying Progress: Sartorius sharpens its brand focus

New brand promise, new logo, new colors – Sartorius looks different today. A leading international partner of life science research and the biopharmaceutical industry, the company has revised its brand look. At the focus of this relaunch is Sartorius’ new brand promise that it summarizes in its new claim: Simplifying Progress. With its products and technologies, the company aims to simplify its customers’ work and thus help them to achieve medical progress and make innovative medicines available faster. Sartorius has also revised its visuals, launched a new logo and consolidated its profile at the subgroup and division levels to underscore its new brand claim.

Simplifying Progress: Sartorius sharpens its brand focus

Sartorius has evolved over the past 20 years into a different company, especially considering what we have contributed in promoting the development and manufacture of advanced biopharmaceuticals. At the same time, the requirements of our customers worldwide are significantly changing and our competitive environment is also moving. The Sartorius brand needs to embed the appropriate key messages in the minds of our customers; namely, that we give them powerful tools to discover and develop medical drugs faster and more simply and to manufacture medications more efficiently. In this way, we are contributing toward accelerating the availability of new medications to a wider range of patients. And, after all, it is also part of our brand promise that we make it easy for our customers to work with us.”

Joachim Kreuzburg, Sartorius CEO and Executive Board Chairman

The entire rebranding will take some time to complete as Sartorius has decided on a gradual and environmentally friendly change-over process. Over the next few months, its new brand design will be extended to all Sartorius products. The product brands of both divisions, such as ambr®, IncuCyte®, BIOSTAT® and Cubis®, will continue to be used.

Source:

Citations

Please use one of the following formats to cite this article in your essay, paper or report:

  • APA

    Sartorius. (2020, February 18). Simplifying Progress: Sartorius sharpens its brand focus. News-Medical. Retrieved on November 11, 2024 from https://www.news-medical.net/news/20200218/Simplifying-Progress-Sartorius-sharpens-its-brand-focus.aspx.

  • MLA

    Sartorius. "Simplifying Progress: Sartorius sharpens its brand focus". News-Medical. 11 November 2024. <https://www.news-medical.net/news/20200218/Simplifying-Progress-Sartorius-sharpens-its-brand-focus.aspx>.

  • Chicago

    Sartorius. "Simplifying Progress: Sartorius sharpens its brand focus". News-Medical. https://www.news-medical.net/news/20200218/Simplifying-Progress-Sartorius-sharpens-its-brand-focus.aspx. (accessed November 11, 2024).

  • Harvard

    Sartorius. 2020. Simplifying Progress: Sartorius sharpens its brand focus. News-Medical, viewed 11 November 2024, https://www.news-medical.net/news/20200218/Simplifying-Progress-Sartorius-sharpens-its-brand-focus.aspx.

Comments

The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of News Medical.
Post a new comment
Post

While we only use edited and approved content for Azthena answers, it may on occasions provide incorrect responses. Please confirm any data provided with the related suppliers or authors. We do not provide medical advice, if you search for medical information you must always consult a medical professional before acting on any information provided.

Your questions, but not your email details will be shared with OpenAI and retained for 30 days in accordance with their privacy principles.

Please do not ask questions that use sensitive or confidential information.

Read the full Terms & Conditions.

You might also like...
Waters and Sartorius partner to help bioprocess scientists accelerate clone selection and process development