Orabrush, the tongue cleaner that helps cure bad breath, today announced that the company has closed a $2.5 million investment round with True Ventures of Palo Alto and returning investor 2x Consumer Products Growth Partners of Chicago. Funds will be used to help further accelerate the company's retail growth by maximizing its exceptional online brand and expanding its retail partnerships and distribution channels throughout the world.
“This extremely smart money not only provides us the means to scale our online success with retailers globally; it also enables us to access and leverage the networks of both True Ventures and 2x Consumer Products Growth Partners to scale our capabilities far beyond that of a small startup company.”
"Since it exploded onto the global social media stage in 2009, Orabrush has demonstrated an extraordinary ability to build an iconic online brand with an ever-growing army of devoted followers," said Puneet Agarwal, partner with True Venture Partners. "Perhaps even more remarkable has been the company's ability to rapidly translate its phenomenal social media success into a legitimate retail brand. We are delighted to provide capital and direction to propel the Orabrush brand into a global retail powerhouse."
Andrew Whitman, managing partner with 2x Consumer Products Growth Partners added, "We couldn't be more pleased to continue to support Orabrush with additional capital and welcome True Ventures as a co-investor."
In January 2011, Orabrush passed Apple, Sims and Wii to become the second-most-subscribed sponsor video channel on YouTube, with more than 34 million channel views. Since its launch, Orabrush has rapidly parlayed its social and traditional media exposure into significant retail success through sales in leading stores, including most recently major retailers in the United States, Japan and United Kingdom. Additionally, direct online sales have surpassed $1.4 million from consumers in 114 countries.
"This financing, made by savvy investment veterans with strong industry credibility, validates Orabrush's platform as a rising consumer products player as well as a transformative social media company," said Jeff Davis, president and CEO of Orabrush. "This extremely smart money not only provides us the means to scale our online success with retailers globally; it also enables us to access and leverage the networks of both True Ventures and 2x Consumer Products Growth Partners to scale our capabilities far beyond that of a small startup company."