Integrating Content Strategy with Tradeshow Presence
Preparing to exhibit at a conference like Pittcon is always a major undertaking. Your teams will spend countless hours planning and preparing posters, presentations and booth materials to ––and for good reason. Conferences are one of the best ways to get in front of your customers. You can use a wide range of conference-specific content to engage your audience, amplify your presence and maximize your exhibitor investment. Join us for an insightful look at how having a content strategy for the tradeshow allows you to make a meaningful impact on your target audience.
In This Webinar You Will Learn:
- What is content strategy and why is it importance of a content strategy
- How to align content strategy with your marketing goals for the event
- How to design content customized for attendees in every stage of the buyer’s journey
- How to optimize your conference content to intensify brand engagement with attendees and elevate your company’s position as a thought-leader
- Creative content tips and ideas to put into action at Pittcon and beyond