Concepts that the Webinar Will Cover
- Stakeholder Expectation and Your Objectives
- Pre-show Engagement
- At-show Outreach/Reminders
- What makes an experience memorable
- Integrated Marketing & Communications Strategy
- Brand/Product Launch
- The role of social media
- Post-show checklist
- Exhibitor tips
Getting Meaningful Return from Your Exhibiting Investment
David Saef, GES Executive Vice President – Marketing & Strategy
David Saef, EVP, Strategy & MarketWorks, Global Experience Specialists (GES) @DSStrategy. David heads MarketWorks, a strategic and marketing advisory service from GES focusing on offering Marketing Intelligence, Audience Acquisition, Integrated Marketing, Marketing Technology and Brand Strategy services. David has led projects with leading U.S. companies and organizers to strengthen attendee segmentation and marketing, creating compelling marketing assets, and identify other improvement initiatives through online surveys and focus groups. Prior to joining GES, David spent seven years with L.E.K. Consulting, a global strategy & consulting firm, in their London and Chicago offices.
David earned an M.B.A. from The Wharton School and a Masters in International Studies from the Lauder Institute at the University of Pennsylvania. He received his B.A. in Russian and Soviet studies from Harvard College.