Sally first developed an interest in medical communications when she took on the role of Journal Development Editor for BioMed Central (BMC), after having graduated with a degree in biomedical science from Greenwich University.
As a pioneer of the immediate or “gold” open access publication model, BMC made the latest biomedical journal articles instantly available online free-of-charge to readers anywhere in the world and put authors in control of the publishing process for the first time. Sally worked to promote the quality of the journal content and increase its visibility to help new journals launch and fledgling journals build up their impact factor.
Strategies included working closely with Editors-in-Chief to inform readers on up-and-coming areas of research, improving the quality of peer review, arranging media coverage, and preparing promotional material in the form of blurbs, blogs, and newsletters.
Sally started regularly writing for the company’s blog, highlighting the importance of various studies and conveying their key take-home messages to the audience. An opportunity then arose to write for BMC’s parent company, Springer Healthcare, as part of a news team dedicated to providing healthcare professionals with authoritative and independent medical news.
Sally became a specialist in reviewing and summarising the latest findings across all areas of medicine covered in major, high-impact, world-leading international medical journals, international press conferences, and bulletins from governmental agencies and regulatory bodies.
Nowadays, Sally works as a freelance medical writer, part of which includes generating daily news updates, life science articles, and interview coverage for News-Medical. She also produces webinar content, conference booklets, and articles introducing and explaining the applications of newly launched laboratory equipment.
Outside of work, Sally can be found enjoying the hustle and bustle of her hometown, puzzling over crosswords, and walking in the surrounding countryside.