Winner Medical announces launch of PurCotton Business-to-Customer online store

Mr. Jianquan Li, CEO and Chairman of Winner Medical, commented, "We are excited to launch our own B2C website. In addition to launching the PurCotton® website on Taobao.com and our own B2C website, we plan to cooperate with other online shopping mediums to maximize sales throughout China." Mr. Li continued, "In order to build a healthy and sustainable retail business, we slowed down the pace of chain stores opening, since we carefully evaluated all relevant operating and financial metrics, including store location and size, product packaging and pricing, brand image, customer service and marketing. After a quarter's evaluation, we developed clearer and more detailed operating and financial metrics which guided us to open two stores in Guangzhou, the capital city of Guangdong on September 18 and 23, 2010. We are confident in complementing our brick-and-mortar business with online distribution channels. We continue to add talent across all aspects of the business, including store management, brand building, retailing and e-commerce." Mr. Li concluded, "Our brand position is 'Healthy, comfortable and eco-friendly'. Our product position is 'medical grade personal care pure cotton products touch each inch of your skin'. We endeavor to promote the medical grade personal care pure cotton products to millions of mid/high-end customers and families by transmitting the concept of health and environmental protection."