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Study reveals how pharmaceutical managers can maximize the return on marketing investments

Research in Marketing Science by Professor Kamel Jedidi, John A. Howard Professor of Business, Marketing, Columbia Business School; Professor Oded Netzer, Philip H. Geier Jr. Associate Professor, Marketing, Columbia Business School; and Professor Ricardo Montoya, Department of Industrial Engineering, University of Chile, Santiago, Chile, reveals how pharmaceutical managers can maximize the return on marketing investments - by determining the physicians to target as well as when and how to target them.

31 Aug 2011

Microvisk introduces unique handheld device which monitors blood clotting status

Microvisk Technologies has introduced its unique handheld devices which monitor the blood clotting status of patients to the US market. Showcased at the prestigious American Association for Clinical Chemistry annual conference, the Microvisk devices attracted strong interest from distributors and potential partners ahead of clinical trials in major US medical centres this autumn and product launches in 2012.

31 Aug 2011

New minimally invasive technique now a feasible option to treat scoliosis in teenagers

Minimally invasive surgery to treat scoliosis in teenagers is now a "feasible option," according to Vishal Sarwahi, MD, Director of Spine Deformity Surgery at Montefiore Medical Center.

31 Aug 2011

Four-step plan for allergy sufferers to improve quality of life

While most of us acknowledge the need to see a doctor and take antibiotics for, say, strep throat, many of us attempt to power through when it comes to allergies. Whether we take pride in toughing it out, put off making a doctor's appointment, or simply assume allergies will go away quickly on their own, many of us suffer unnecessarily, a Saint Louis University allergist says.

31 Aug 2011

Insight Pharmaceuticals announces acquisition of MONISTAT business from McNEIL-PPC

Insight Pharmaceuticals, a portfolio company of Swander Pace Capital, announced today that it has acquired the MONISTAT North American brand portfolio from McNEIL-PPC, Inc.

31 Aug 2011

First Edition: August 30, 2011

Today's headlines include a report about a new federal and state program that will apply scrutiny to any health-premium increase of more than 10 percent.

30 Aug 2011

Iranian HIV physician released from Tehran prison

"Iranian HIV doctor Arash Alaei has been released from jail in Tehran after spending more than three years behind bars for allegedly conspiring against the regime, his U.S.-based brother said Monday," Agence France-Presse reports.

30 Aug 2011

U-M offers transplantation for patients with bile duct cancer

Robert "Buzz" Gehle thought the itchy rash he was experiencing was a recurrence of an earlier case of shingles. But when his doctor saw he was also jaundiced, he immediately knew there was a problem with Gehle's liver.

30 Aug 2011

Roundup: Calif. ruling may extend mental health coverage; Conn. dropping early intervention program; Alaska clinic focuses on Medicare patients

A Northern California woman's treatment for anorexia at a residential facility was medically necessary and must be covered by her healthcare plan, a federal appeals court has ruled in a case that could lead to more extensive benefits for those being treated for mental illnesses.

30 Aug 2011

Governor Perry attacked for choosing new medical treatment

Recently, the governor of Texas and presidential hopeful had a bad back treated by injecting some of his very own fat cells, after they had been cultured and treated in a laboratory. The innovative use of a patient’s own adult stem cells is showing great promise in many conditions, including damaged joints.

29 Aug 2011

Hurricane Irene affects supplies of several blood types

New York Blood Center (NYBC), serving more than 20 million people in New York City, Long Island, the Hudson Valley, and New Jersey, is following the emergency declarations of Mayor Bloomberg and other tri-state public officials with an emergency appeal for blood donors. The supply of several blood types, including O-negative ("universal donor") blood, which is normally maintained at the three-to-five-day inventory level, has dropped below the two-day minimum level.

29 Aug 2011

Medical engineers develop sensor chip to monitor cancerous tumors

A surgery is usually one of the first therapy options in cancer treatment. However, some tumors, such as brain tumors, can be difficult to operate on if there is a risk of damaging surrounding nerve tissue.

29 Aug 2011

First Dental Health's new discount plan now available nationwide

New Dental Choice, a comprehensive and affordable discount dental plan provided by First Dental Health, is now available nationwide. In addition, the plan now offers its members access to discount vision, hearing and prescription drug programs.

29 Aug 2011

States experimenting with Medicaid managed care

Some states are seeing managed care as a way to save money on their Medicaid programs, according to news coverage.

29 Aug 2011

Azithromycin can help reduce wheezing, other acute symptoms of COPD

A common antibiotic can help reduce the severe wheezing and other acute symptoms of chronic obstructive pulmonary disease, according to a large, multicenter clinical trial sponsored by the National Institutes of Health and conducted at the University of California, San Francisco (UCSF).

29 Aug 2011

Nurofen mix up with Seroquel schizophrenia drug warns MHRA

British drug regulators have issued a safety alert on Thursday after discovering packs of the over-the-counter painkiller Nurofen Plus containing the anti-psychotic drug Seroquel XL.

26 Aug 2011

Plants stop lethal bleedings after birth in Tanzanian women

Researchers at the Faculty of Pharmaceutical Sciences, University of Copenhagen, have examined a number of plants which are used for illegal abortions in Tanzania. The lab tests show that several of the plants can make the uterus tissue contract and that the plants therefore can be used to stop lethal bleedings after birth. This new knowledge is now to be conveyed in rural Tanzania where access to medicine often is difficult.

26 Aug 2011

ESC introduces update to HeartScore application

The number of heart attack and stroke incidents in Europe is likely to reduce with the imminent launch of an update to the HeartScore® application. HeartScore® was first developed by the European Society of Cardiology (ESC) in 2004, and it helps clinicians rapidly estimate the risk of cardiovascular disease (CVD) in individual patients using age, gender, basic health indicators, and lifestyle factors.

26 Aug 2011

Roundup: Virginia's abortion rules; Calif. rate regulation bill; Georgia's spending plans for disabled

Virginia health officials are planning to release draft emergency regulations for abortion clinics as soon as Friday that reproductive-health activists say could impose strict physical, staffing and equipment requirements and could force many of the state's clinics to close.

26 Aug 2011

IOM report: Vaccines generally safe, no link to autism

Vaccines can cause certain side effects but serious ones appear very rare - and there's no link with autism and Type 1 diabetes, the Institute of Medicine says in the first comprehensive safety review in 17 years. The report released Thursday isn't aimed at nervous parents. And the side effects it lists as proven are some that doctors long have known about, such as fever-caused seizures and occasional brain inflammation.

26 Aug 2011