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Physiological Responses to World Cup Ads Shows Funny Beats Sporty

When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humor achieved a higher biometric response and a higher stated response that those themed around athletics, product benefits or emotional pull.

From Shimmer 13 Jul 2018

'Skin Cancer, Take A Hike!' program promotes sun safety and skin cancer awareness

Skin cancer is the most common cancer in the United States, affecting one in five Americans in their lifetime.

13 Jul 2018

Calcium electrotransfer could be used to target cancer cells, study finds

Several different treatment methods are used against cancer and multiple promising approaches are currently under examination by various institutions around the world.

13 Jul 2018

Retooled vaccine raises hopes as a lower-cost treatment for Type 1 diabetes

For Hodalis Gaytan, 20, living with Type 1 diabetes means depending on an assortment of expensive medicines and devices to stay healthy. Test strips. Needles. A glucose meter. Insulin.

13 Jul 2018

Virtual reality could offer psychotherapy for fear of heights, study shows

A virtual reality (VR) coach can effectively deliver psychotherapy to help overcome a fear of heights in people with this phobia.

13 Jul 2018

High opioid doses, concurrent sedative use are key factors for overdose risk in Medicaid recipients

Among Medicaid recipients taking prescription opioids, high opioid doses and concurrent treatment with benzodiazepine sedatives are among the key, potentially modifiable risk factors for fatal overdose, reports a study in the August issue of Medical Care.

13 Jul 2018

Research deepens understanding of mechanism behind organ morphogenesis

Many organs arise from simple sheets and tubes of cells. During development, these sheets bend and deform into the more complex final shape of the organ.

13 Jul 2018

Researchers develop novel approach to bridge gap in cell-free systems

Engineering cellular biology, minus the actual cell, is a growing area of interest in biotechnology and synthetic biology.

13 Jul 2018

New web-based game motivates people to exercise more

A majority of American workers spend most of their day sitting and don't get enough exercise, putting them at risk for a variety of chronic diseases ranging from diabetes to cancer.

13 Jul 2018

Immunotherapies may increase overall survival in patients with melanoma brain metastases

Among patients with cutaneous melanoma who had brain metastases (MBM), first-line treatment with a checkpoint inhibitor was associated with a 1.4-fold increase in median overall survival, according to results from a national cohort.

13 Jul 2018

Imaging techniques may help assess immune system recovery in HIV patients

Findings from an animal study suggest that a non-invasive imaging technique could, with further development, become a useful tool to assess immune system recovery in people receiving treatment for HIV infection.

13 Jul 2018

Engineer patents cost-effective method to remove endotoxins from fluids

By some estimates, 18 million people die each year from sepsis triggered by endotoxins – fragments of the outer membranes of bacteria.

13 Jul 2018

Researchers solve protein puzzle that paves way for new cancer therapies

Researchers at Oregon State University have solved a longstanding puzzle concerning the design of molecular motors, paving the way toward new cancer therapies.

13 Jul 2018

New study suggests testing urine and blood serum as better way to diagnose myeloma

When it comes to diagnosing a condition in which the plasma cells that normally make antibodies to protect us instead become cancerous, it may be better to look at the urine as well as the serum of our blood for answers, pathologists say.

13 Jul 2018

Systematic review: Role of walnut consumption on cardiovascular risk factors

An updated systematic review from Harvard University examines 25 years of evidence for the role of walnut consumption on cardiovascular risk factors, including cholesterol, triglycerides, blood pressure, and weight.

13 Jul 2018

Certain blood thinners may increase risk of bleeding in CKD patients

Certain blood thinners approved to treat atrial fibrillation may put patients with chronic kidney disease at a higher risk of bleeding, according to the results of a study in an upcoming issue of the Clinical Journal of the American Society of Nephrology.

13 Jul 2018

Preventability of hospital readmissions changes over time, study reveals

A major goal of hospitals is to prevent unplanned readmissions of patients after they are discharged. A new study reveals that the preventability of readmissions changes over time: readmissions within the first week after discharge are often preventable by the hospital, whereas readmissions later are often related to patients' difficultly accessing outpatient clinics.

13 Jul 2018

Study: Negative selection plays major role in cancer evolution

Natural selection shapes genomes to evolve and to adapt but, are the rules of natural selection also applying to cancer genome evolution?

13 Jul 2018

Muscles of people in intensive care less able to use fats for energy, shows study

The muscles of people in intensive care are less able to use fats for energy, contributing to extensive loss of muscle mass, finds a new study co-led by UCL, King's College London and Guy's and St Thomas' NHS Foundation Trust.

13 Jul 2018

Researchers find experimental compound to treat fibrotic diseases

Normal scar tissue forms to heal an internal wound and quietly retreats when the job is done. But in many common diseases - kidney, liver and lung fibrosis -- the scar tissue goes rogue and strangles vital organs. These diseases are largely untreatable and ultimately fatal.

13 Jul 2018

Research News and Research

Physiological Responses to World Cup Ads Shows Funny Beats Sporty

'Skin Cancer, Take A Hike!' program promotes sun safety and skin cancer awareness

Calcium electrotransfer could be used to target cancer cells, study finds

Retooled vaccine raises hopes as a lower-cost treatment for Type 1 diabetes

Virtual reality could offer psychotherapy for fear of heights, study shows

High opioid doses, concurrent sedative use are key factors for overdose risk in Medicaid recipients

Research deepens understanding of mechanism behind organ morphogenesis

Researchers develop novel approach to bridge gap in cell-free systems

New web-based game motivates people to exercise more

Immunotherapies may increase overall survival in patients with melanoma brain metastases

Imaging techniques may help assess immune system recovery in HIV patients

Engineer patents cost-effective method to remove endotoxins from fluids

Researchers solve protein puzzle that paves way for new cancer therapies

New study suggests testing urine and blood serum as better way to diagnose myeloma

Systematic review: Role of walnut consumption on cardiovascular risk factors

Certain blood thinners may increase risk of bleeding in CKD patients

Preventability of hospital readmissions changes over time, study reveals

Study: Negative selection plays major role in cancer evolution

Muscles of people in intensive care less able to use fats for energy, shows study

Researchers find experimental compound to treat fibrotic diseases

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