PharmaTelevision launches major new services to meet growing demands of pharmaceutical industry

Fintan Walton, CEO, PharmaTelevision, says, 'PharmaTelevision is now recognised as the authoritative rich media channel for our industry. We have achieved that through close cooperation between industry leaders and our team of professional television journalists and producers to deliver programming that is second to none. The launch of these new services is a natural progression for us. We can deliver not only the highest production values, but also qualified audiences through our own media platform, as well as through our syndication partners. And that is what our clients are looking for.'

Anne Vindenes Allen, Chief Operating Officer, PharmaTelevision Ltd, continues, 'Our industry is waking up to the impact of video. And PharmaTelevision is a show case of how video should work in the new multi-media, multi-tasking, multi-access environment. We have developed our technology platform very carefully to offer a user experience that effectively turns our video platform into an intelligence tool kit. Our pharma clients are content hungry but time poor, and the technology that we have developed, that includes rich text transcription, iPhone alerting, and in-video 'jump to chapter' features, has been very well received by some of the very largest companies in the sector.'

PharmaTelevision's new services are aimed at biopharma companies, as well as those offering conference and information services to the pharmaceutical sector. Ms Allen concludes, 'We have the pharma industry knowledge, the production expertise and the technology in place. Ultimately, this gives us confidence that we can fulfil the purpose of each and every video - delivering the right message, in the right way, to the right audience'.