Cargill introduces Clear Valley omega-3 shortening to help bakers differentiate products

Cargill today introduced Clear Valley™ omega-3 shortening, an industry-first shortening innovation to help bakeries differentiate their products and out-perform competitive brands, at the International Baking Industry Exposition (IBIE) in Las Vegas. The new shortening helps bakers differentiate their products by adding a FDAMA nutrient content claim for ALA omega-3.

As consumers look to add healthier fats and oils to their diets, there is growing demand for omega-3 sources.  For example, 45 percent of consumers say they are looking for more healthy oils and fats in their foods and beverages and 63 percent added omega-3 sources to their diet in 2008.

"U.S. sales of omega-3-enhanced food and beverage products are projected to reach $5.7 billion by 2012," said Willie Loh, vice president of marketing, Cargill Oils & Shortenings. "With Clear Valley™ omega-3 shortening, omega-3s can now be easily added into a wide range of baked goods. Cargill's omega-3 shortening was designed to help customers create great-tasting products that also qualify for nutrient content claims on the package.  We're helping bakers innovate and grow by connecting with consumer demand for more omega-3s."

In a 2009 survey, nearly one-third of consumers said they purchased a food or beverage in the past 12 months because of an omega-3 nutrient content claim. Clear Valley™ omega-3 shortening enables bakery customers to make a "good source of ALA (alpha linolenic acid) omega-3" or "excellent source of ALA omega-3" nutrient content claim on the front of the package.

Further, Clear Valley™ omega-3 shortening gives food manufacturers:

  • A drop-in method to add ALA omega-3 to most shelf stable food products that require a nine to 12 month shelf life
  • An omega-3 product that has a clean, neutral flavor that won't impart unfavorable flavors or require a masking agent
  • A reliable source of omega-3 – Cargill has a critical capability in managing identity preserved crops to ensure supply and quality



The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of News Medical.
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