Jan 29 2010
ID Watchdog, Inc. (TSX.V:IDW) (OTCQX:IDWAF), provider of the most
comprehensive identity theft protection and resolution services in the
market today, announced a multi-faceted marketing agreement with the
Amacore Group, Inc. (OTCBB:ACGI). Amacore is a leader in providing
membership benefit programs, insurance products, and other innovative
and high-quality solutions to individuals, families, small businesses
and employer groups nationwide, with a customer base totaling more than
1 million members.
“Amacore is one of the most professional and well connected marketing
partners we have ever come across”
Under the terms of the deal, Amacore is poised to integrate ID
Watchdog’s identity protection services into its existing suite of
product offerings as well as implement a comprehensive direct marketing
campaign featuring ID Watchdog. The marketing initiatives are expected
to run the full spectrum of media coverage, including television, print,
and radio marketing channels.
“Amacore is committed to offering innovative and valuable products which
are well-matched to meet consumer’s needs and demands, driven through
professionally executed and highly effective customized marketing
campaigns tailored to drive adoption of those offerings,” said Amacore
CEO Jay Shafer. “With identity theft once again named the fastest
growing crime in America, consumer demand for identity theft solutions
has never been higher and Amacore is excited to put our marketing
efforts behind ID Watchdog’s excellent service.”
Founded in 1993, Amacore is a full service provider of benefits,
services and programs to the direct marketing industry. Its clients are
made up of mid to large organizations across the United States and
around the world, including a number of fortune 500 companies. Amacore
strives to provide meaningful experience for its marketing partners with
the ability to support direct response methods like Direct Response TV,
agent networks, telemarketing, and numerous online initiatives.
“Amacore is one of the most professional and well connected marketing
partners we have ever come across,” said Daniel Mohan, President and COO
of ID Watchdog. “We believe that ID Watchdog can bring considerable
value to Amacore’s existing client base and that the combination of our
innovative products and Amacore’s marketing horsepower will drive
considerable numbers of new customers to both companies.”
Joint marketing efforts for the ID Watchdog program will begin on
February 1, 2010 and are expected to ramp up steadily throughout the
year.
Source: ID Watchdog, Inc.