LC Luxuries initiates process to change name to General Cannabis

LC Luxuries Limited (Pink Sheets:LLUX) (the "Company") today announced that it has commenced the process to change the Company name from LC Luxuries Limited to General Cannabis, Inc. The Company anticipates the name change to be completed by year end 2010.

James Pakulis, President of LC Luxuries Limited states: "We feel the name General Cannabis more clearly defines our involvement in the cannabis industry. General Cannabis encompasses the divisions that we have or anticipate rolling out such as internet, merchant, medical marketing or management."

Source LC Luxuries Limited