I guess no one ever showed them how to shop for the best prices.  Most people start with very affordable starter kits and they last a long long time.  If they decide to continue vaping, they will most likely buy a newer generation mod, but they last forever as well.  After the initial outlay for the device, the rest is so inexpensive its laughable! I don't know where people come up with such nonsense as this "story" tries to sell, but I'm not buying it! I am a smart shopper! I smoked 2 packs a day and at that time ciggies cost $10.50 per pack....so....$20 per day. I have been vaping for the last 7 years. Vaping costs me $30 - $40 per month!!  Thats a $560 a month savings!!!!!!!!!!!!!!!