They are not trying to make it more popular. It's a drug that we have used for a long time for surgeries and in very small doses for pain. But now we are seeing that in mice it's doing something they were unaware of so if and there is a if we can replicate it in humans then it could help a lot of people. Substance abuse is a choice a person makes that is an active decision on their part. And believe me when I say when it comes to people like that no amount of knowledge on the substance matters to them it's only the high.