Nuvilex, Inc. (OTC Bulletin Board: NVLX), announces today the launch of its Last Shot Hangover Remedy(TM) ("Last Shot") web site at www.mylastshot.com. The newly released web site offers Nuvilex' customers product and use information, user testimonials, lists upcoming events, and fan page links to Facebook, Twitter, and YouTube social networking sites. Most importantly, the web site allows for the direct purchase of Last Shot for home use. Last Shot is available in a twelve shot party pack for $45.50 and a thirty-six shot large party pack for $129.50. On-line sales are offered a discount to the suggested retail price and include free shipping and handling. Last Shot Hangover Remedy(TM) is a groundbreaking nutritional supplement formulated to help ease the effects of alcohol consumption before they occur.
Nuvilex is initially concentrating its Last Shot brand awareness campaign to the Mid-Atlantic States region including New York City, Philadelphia and Baltimore and New York, New Jersey and Delaware beach resorts. The brand awareness campaign is targeted to facilitate organic growth through product trials, acceptance, and brand loyalty. The regional start is designed to perfect Last Shot's product advertising and promotion strategies, messaging, and sales techniques before a national launch.
Over 150 establishments are actively test marketing Last Shot as a product offering at distribution points including bars, hotels (mini-bar), and liquor and convenience stores. Skeptics and seasoned party people have put Last Shot to the test. A Philadelphia bar owner used one of his bartenders as a "guinea pig" before deciding to carry the product. Ryan, a South Street Philadelphia bartender shared, "I took one Last Shot before I started drinking and one when I was finished. . .and I really tied one on. I woke up the next morning with no headache, and I always get headaches when I drink. I felt as if I could go for a run!"
Bars that have picked up Last Shot are successfully generating sales through happy hour specials, featured mixed drinks, "shot girl" service, along with a station of Last Shot on ice by the exit for a final sale at closing. Last Shot venues are capitalizing on the opportunity to generate additional revenue.
Nuvilex has assembled an energetic team of recent college graduates for Last Shot product sales and promotional events. This team includes an event coordinator, product specialists, promotional models and an event photographer. Brand awareness has proven to be essential to closing Last Shot sales. A recent Friday night promotional event was held at Philadelphia's Buckhead Saloon (www.buckheadphilly.com) generating brand awareness among the over 500 attendees. Dan, a college graduate who tried Last Shot at the event shared, "If this product works, you have a customer for life!"