Online destination resource for diabetics

Bayer Diabetes Care is continuing to simplify life for people with diabetes with the launch of simplewins.com, an online destination designed to inspire people with diabetes and help them meet the day-to-day challenges of living with and managing the disease. This contemporary resource will enable all people whose lives are affected by type 1 or type 2 diabetes, including adults and children, healthcare professionals and family members, to find practical tools, up-to-date information and touching stories from real people sharing their personal diabetes experience.

Simplewins.com features informative videos and printable content about diabetes management options from Bayer's diverse partner organizations, such as the motivational Stephen Covey of the FranklinCovey organization and Fit4D with helpful coaching from diabetes experts.

To further customize the experience, the online resource will feature videos from real people with diabetes, with real stories and simple wins to inspire site visitors and allow them to learn about different approaches to managing the disease. People will also be able to personalize a page of their own by uploading their videos, photos, and sharing their Simple Wins or small every day victories.

"As a longstanding partner with Bayer Diabetes Care, I am happy to contribute to this exceptional information resource to help simplify life for all people living with diabetes," said Dr. Stephen R. Covey. "I hope that the things people learn from The 7 Habits of Highly Effective People with Diabetes will help them achieve Simple Wins."

People affected by diabetes will be able to use the site to customize their experience by securely signing in to simplewins.com and accessing Bayer's diabetes tools, such as the exercise and testing logs, to record and track their progress.

As Bayer marks the 40th anniversary of its invention of the first portable glucose meter, the launch of simplewins.com reinforces the fact that Bayer is not only an established leader in diabetes management technology, but continues to transform how people manage the disease. By creating an online destination that is designed to fit different types of patients and their individual needs, Bayer demonstrates its commitment to evolving the approach to diabetes management.

Simplewins.com will contain information about Bayer's innovative product lines, including CONTOUR(R) and BREEZE(R)2 blood glucose monitoring systems and the new A1CNow(R) SELFCHECK at-home A1C system, and will help people with diabetes decide which meter is right for them. Bayer's products are designed to make diabetes management easier and to enable patients to achieve their Simple Wins every day. Certain features of Bayer's blood glucose monitors such as No Coding technology and no interference from maltose and galactose make diabetes management easier, helping to simplify life for people with diabetes.