New line of household disinfectant wipes and sprays launched

Seventh Generation, the nation's leading brand of non-toxic, environmentally safe household solutions, incorporates the latest breakthrough in green chemistry with the introduction of a new line of household disinfectant wipes and sprays. Debuting at the Natural Products Expo East in Boston this week, the product line has the distinction of being the first and only naturally-derived EPA registered disinfectants approved to claim "kills over 99.99 percent of germs naturally on hard, non-porous surfaces" and effective against the common Influenza A virus ("the flu") and its related strain, H1N1, otherwise known as "swine flu."

"As we face the threat of pandemics, it is increasingly important to protect our health and that of our children by implementing good hygiene practices and using disinfectants that are effective without the use of harsh chemicals," says Dr. Alan Greene, practicing pediatrician, leading green lifestyle authority and best-selling author. "Seventh Generation's natural disinfectants are a historic product introduction for consumers and the industry."

The four-SKU disinfectant line available for retail shelves in January 2010 includes:

-- Seventh Generation Disinfecting Multi-Surface Cleaner, 26oz (MSRP $2.99 - $3.99)

-- Seventh Generation Disinfecting Bathroom Cleaner, 26oz (MSRP $2.99 - 3.99)

-- Seventh Generation Disinfecting Wipes, 35-count canister (MSRP $2.99 - $3.99)

-- Seventh Generation Disinfecting Wipes, 70-count canister (MSRP $4.99 - $6.69)

Retailers expected to introduce the new product line include Whole Foods Market, Target, Kroger, Publix, Super Valu, Stop & Shop, Babies 'R' Us, Amazon.com and Diapers.com and local natural grocers nationally.

"Seventh Generation has been committed to creating non-toxic solutions for 21 years. These natural disinfectants are the perfect answer to consumers seeking to protect their families' health and wellness without the use of toxic chemicals," says Chuck Maniscalco, CEO, Seventh Generation.

All of the ingredients in Seventh Generation disinfectants are considered "food grade" by the FDA and qualify for the lowest toxicity category allowed by the EPA. Both the spray and wipes perform as well as the leading conventional products, killing 99.99 percent of germs, and cut through grease and grime, without synthetic ingredients or chemical components. The essential oils in the product, including thyme and lemongrass, naturally deodorize and effectively control odors.