O-Cedar's initiative for breast cancer awareness

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Fifteen women emerged from 47,000 votes on over 700 essay entries as the 2009 winners of the O-Cedar "Hope Helpers Awards" national essay contest. The essay contest awards each winner $1,000 to help them fulfill a wish or dream that will make life easier for those affected by breast cancer.

Winning essays ranged from starting a non-profit in a friend's memory to taking a supportive child to Disney World to helping other breast cancer survivors cope with life post-cancer. Beginning October 13, 2009, all 15 winning essays can be read at www.ocedar.com/hope. This is the first year of the O-Cedar "Hope Helpers Awards." O-Cedar is a national partner of Breast Cancer Network of Strength® (Network of Strength), formerly Y-ME National Breast Cancer Organization.

O-Cedar has raised over $175,000 for Network of Strength since the partnership began in 2008. This year, O-Cedar will donate $100,000 to the organization. To further help raise awareness and understanding of breast cancer during October, National Breast Cancer Awareness Month, O-Cedar has released a line of limited edition "pink" products available through leading retailers across the country.

"There is no reason to face breast cancer alone," said Domineca Neal, Senior Brand Manager, O-Cedar. "It's so important for breast cancer patients and their families to know that there is a network of people ready to provide peer counseling and support throughout their fight." Neal strongly encourages patients and families to reach out by visiting Network of Strength at www.networkofstrength.org or by calling the YourShoes(TM) 24/7 Breast Cancer Support Center at 1-800-221-2141, staffed by breast cancer survivors with interpreters in over 150 languages.

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