Sanvita deploys Pivotstream to integrate prescriber data into web-based analytics portal for sales and management

Faster, better intelligence about physicians, competitors, and markets will now enable Sanvita LLC, a leading provider of Consumer Blood Glucose products, to optimize their strategic decision making ability. Pivotstream, the on-demand analytics and business intelligence provider, integrates prescriber data into a web-based analytics portal for Sanvita sales and management.

Jim Lanza, Director of Sanvita Consumer Glucose states, "Just as we are committed to providing high quality products and services to customers, we are committed to providing the best intelligence to our field sales professionals.  Pivotstream allows us to easily deploy real-time, business-critical information over the web so we can make strategic decisions. Our field sales professionals can instantly review, sort and analyze key prescriber data such as prescription, insurance, and distribution information to support their business development and strategic planning.  We have been very pleased with the service and functionality of Pivotstream.  Our next step is to investigate its ability to incorporate our factory sales data and CRM metrics into its intelligence, making it a comprehensive solution for our needs."

Jeff Elderton, CEO of Pivotstream adds, "The mid-tier Pharma companies face a challenge – they often cannot afford the six-figure BI systems the giants use, but they also cannot afford to be uncompetitive with marketing intelligence.  Affordable, high-quality insights are the great equalizer for pharmaceutical companies trying to compete. Quantifying the ROI of physician sampling or messaging techniques allows companies to optimize their spending."

"In support of this and other business growth, we are pleased to announce two very important additions to the management team.  Nan Froisland joins Pivotstream as Vice President of Services and Operations.  Froisland has an extensive BI background including 17 years with JDA in BI product development and Supply Chain consulting with the largest of retailers.  Also joining Pivotstream as Chief Technology Officer is Rob Collie.  Collie led Software Design and Program Management for Microsoft on several well-known programs, to include Excel, Bing, and Windows Installer. Collie is the leading authority on PowerPivot, a yet-to-be released Microsoft BI offering he helped engineer. Collie maintains the definitive FAQ on PowerPivot for the rapidly growing user community at powerpivotfaq.com. Rob and Nan's skills will allow us to deploy our insights across several hosted platforms.  This keeps the cost to a minimum while allowing the insights to be world-class.  The combination of Supply Chain and Technology expertise these two contribute will allow our rapid growth to continue in several new directions."

SOURCE Pivotstream