AMP Agency, a full service marketing agency, today announced it has been appointed the media agency of record for the U.S. Legal Markets business unit of LexisNexis and the Netter Anatomy brand of Elsevier. LexisNexis and Elsevier are both part of Reed Elsevier. LexisNexis® is a leading global provider of content-enabled workflow solutions designed specifically for legal, corporate, government, and academic professionals. Elsevier is the world's leading publisher of science and health information, serving more than 30 million scientists, students and health and information professionals worldwide.
AMP Agency was selected by both organizations after a formal review process and now assumes full strategic media planning and buying services for the portfolio of brands within the U.S. Legal Markets organization and Netter Anatomy.
"We are thrilled that LexisNexis and Elsevier have recognized AMP Agency's expertise and enthusiasm for the work that we do," commented Karen Macumber, SVP Media for AMP Agency. "Both are prestigious companies with impressive service offerings. We look forward to raising the brand profiles and extending the scope of these companies with a fresh media strategy."
AMP Agency will be responsible for all traditional and digital media strategy, planning and execution services in connection with its work with LexisNexis and Netter Anatomy.
AMP Agency's clients include Maybelline New York, U.S. Cellular, Genzyme, among other notable brands. AMP Agency's award-winning media services group recently garnered three nominations for the 2009 MITX Awards in the "Best Use of Search" and "Best Cross Media Campaign" categories and took home the award for "Best Use of Search" for client, Squaw Valley.
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