BRAVADA International (www.BravadaLtd.com) (Pink Sheets:MFLI) announced today that it has filed for a trademark for "BRAVADA" in Canada. The initial steps in BRAVADA's North American expansion is protecting its trade name "BRAVADA" for the various wares and services associated with its retail store, BRAVADA Women's Athletica and BravadaWomen.com (www.BravadaWomen.com).
The women's fitness apparel business in North America continues to grow despite the poor economic back-drop as evidenced by retailers such as Lululemon who continue accelerated growth.
Recently, BRAVADA announced expansion plans of its BRAVADA Women's Athletica stores through high traffic commercial shopping malls across North America. Its first Canadian store is being planned to open in Calgary. With a product mix that includes women's activewear, women's yoga apparel, sassy and sexy gym clothes, Brazilian inspired styles as well as women's active casual wear, BRAVADA Women's Athletica provides large shopping mall operators a perfect addition to their retailer mix. BRAVADA's initial meetings with shopping mall managements has been overwhelmingly positive and BRAVADA believes large consumer shopping mall environments are the perfect venue to offer its women's apparel and fitness products en masse.