Waterstone Group honors Coastal in Best Emerging Organization category

Coastal Contacts Inc. (TSX:COA) (Stockholm:COA) ("Coastal Contacts"or "Coastal"), the leading online retailer of contact lenses and prescription eyeglasses and its Canadian subsidiary Clearly Contacts.ca, today announced that it had been selected as one of Canada's 10 Most Admired Corporate Cultures of 2010. Coastal was honored in the Best Emerging Organization category by the Waterstone Group.

"We are honored to be included in the Waterstone Group list as one of Canada's Top 10 Most Admired Corporate Cultures," stated Roger Hardy, Coastal's Founder and CEO. "Our success at Coastal is directly linked to our ability to attract and retain the highest calibre employees who share our vision of changing the way the world buys glasses and contacts. Culture is a key ingredient in keeping our performance oriented team aligned as we continue to scale and this award is a great achievement for our group."