Aug 31 2013
GrowLife, Inc. (OTCBB: PHOT), a provider of highly effective indoor growing technologies and unique lifestyle brands, is pleased to announce that the company has successfully completed a 60 day marketing campaign using strategically placed two minute television ads for its Phototron home growing unit.
"We are most pleased to have created and proven an entirely new sales channel for GrowLife, led by our popular Phototron growing system," stated Sterling Scott, CEO, GrowLife, Inc. "By purchasing ad rotations both in prime time and non-prime time around channels and programming where we believe we will garner the most traction, we have been able to generate roughly 1,000 new customer calls and/website visits per ad placement - a much higher response rate and at a lower cost than projected. Based on our sales conversion rate for these calls and visits which we expect to steadily improve, the cost per sale is attractive," added Scott.
"There are many positives here for GrowLife overall," explained Scott. "Indoor gardening is a booming market sector. The Federal Government has finally formally decided to essentially 'green light' state marijuana programs (subject to federal guidelines), which should benefit all of the Company's product lines including the 'Grow Your Own' business of our Phototron unit. Provided that we can maintain high conversion ratios and profitability, GrowLife will continue to lead the way in television advertising."
"Additionally, based on market research we have decided to lower the Phototron to $299 across all sales channels with a convenient financing option available," said Scott. "Our acquisitions have afforded increased economies of scale that allow for the reduction while protecting margin and this new price point will increase the category of consumers who can now afford the time-honored Phototron."