Health industry stakeholders promote exchanges, launch consumer advertising

The New York Times: With Change Coming, Aetna Targets Employers
As the country marches toward a new health insurance system, insurance companies have spent millions on consumer advertising to position themselves as health care companies (Vega, 9/2).

The Washington Post: These Two Maps Are Incredibly Important To Obamacare
If you want to understand where Obamacare stands to have the most significant impact, check out these new maps from the Census. They show uninsured levels for every county in the United States, broken down by income level: ... these maps explain why you see a group like Enroll America focusing its work on 10 states, rather than sweeping out across the country (Kliff, 9/1).

The Wall Street Journal: Obamacare, But By Any Other Name
At the Minnesota State Fair, state employees are promoting a health-insurance marketplace called MNsure by handing out fans imprinted with pictures of Paul Bunyan and Babe the Blue Ox. ... Minnesota, along with thirteen other states and Washington, D.C. that are fully running their own health-insurance marketplaces, is marketing this way because it believes it will draw customers, even if it doesn't change popular impressions of Obamacare, the health overhaul designed to provide coverage to those who don't have it from their employer or elsewhere (Corbett Dooren, 8/30).

Earlier, related KHN story: States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges (Miller, 8/21).