HealthCom Media (HCM), a leading information and content development company specializing in marketing and publishing solutions that complement traditional advertising programs. HCM will manage media sales for the AANA and offer the association's industry partners innovative marketing channels to help them reach more than 52,000 Certified Registered Nurse Anesthetists (CRNAs) and student registered nurse anesthetists who are AANA members.
"HCM draws on more than two decades of marketing, content development, advertising, and publishing experience in the nursing and healthcare realm to create compelling content specifically for healthcare professionals," said AANA CEO Randall Moore, DNP, MBA, CRNA. "Their unique abilities will enhance our industry partners' efforts to inform our members and provide them with the resources they need to ensure our patients have access to safe, high-quality anesthesia care."
The partnership between the AANA, which represents the nation's first anesthesia professionals, and HCM will build upon the AANA's commitment to evidenced-based practice standards, patient advocacy, and healthcare leadership, enduring qualities that will be bolstered by HCM's content strategy.
"First and foremost, our approach to working with the AANA is to develop content that is consistent with the strategic goals of the association," said HealthCom Media President Gregory Osborne. "Our HCM team will leverage years of experience in the healthcare publishing industry with market trends that directly correlate with the practice of nurse anesthesia."