Beveragette Ventures launches all-natural beverage to minimize common PMS and menopause symptoms

Seattle-based, women-owned, Beveragette Ventures LLC, developers of the innovative, wellness beverage line, GEM, announced today the launch of Keep it Cool(TM), an all-natural, low-calorie, peach-pineapple flavored beverage, with clinically proven ingredients to minimize the many symptoms of menopause; hot flashes, night sweats, mood swings, irritability and sleeplessness.

GEM Keep it Cool, the first-ever, ready-to drink treatment of its kind, was created in response to today's limited options for the treatment of menopause symptoms. It is a safe, effective and easy solution for today's busy woman. Until now, treatments included dietary supplements; prescription drugs containing estrogen and/or progestogen hormones; progesterone cream and other nonprescription hormone products. Some herbal treatments are available, but GEM Keep it Cool contains its own unique, proprietary blend of natural and nature-identical ingredients. The mixture does not exist in any other product.

Menopause is a natural biological process, not a medical illness. Even so, the physical and emotional symptoms of menopause can cause disruption to a woman's lifestyle, her sleep patterns and family relations.

Dr. Robert Gallo, a board-certified Obstetrician-Gynecologist since 1983 states, "Since the results from the Women's Health Initiative became known, the medical community has been attempting to get away from hormonal treatments to more natural, holistic treatments. Yet we still have to consider what is safe as well as effective."

The Women's Health Initiative (WHI) was a major 15-year research program, sponsored by the National Institutes of Health, to address the most common causes of death, disability, cardiovascular disease, cancer, osteoporosis and in general, poor quality of life in postmenopausal women. The results, released in 2002, provided strong clinical trial evidence that neither estrogen alone nor in combination with a progestin, prevents heart disease, and, in addition, when several outcomes were considered together, overall harm outweighed overall benefits.

"GEM Keep it Cool is a breakthrough product that provides a safe, effective solution to women who have limited options in terms of the treatment of the symptoms of menopause. The results from the clinical studies of the individual ingredients are excellent. I am thrilled to be able to offer my patients this product," Dr. Gallo adds.

"As today's women approach menopause, they are likely balancing a busy life with children, a demanding job and maybe even caring for elderly parents," says Shannon Reagan-Henry, CEO of Beveragette Ventures LLC. "Keep it Cool provides women with a safe, all natural, easy solution for minimizing the added stress of menopausal hot flashes and night sweats and common PMS symptoms. It also tastes great!"

Keep it Cool is sold by the case, in a one-month supply, plus shipping and handling via national direct-to-consumer television campaigns, featuring Marie Osmond; singer, entertainer, author and mother. Consumers can also purchase the product via a toll-free number (800-961-6060), or by visiting the company's web site (http://www.drinkgem.com/). GEM Keep it Cool is not sold in retail outlets.

www.drinkGEM.com