Rxeob appoints Sales Director to advance Strategic Health Plan Solution campaign

RxEOB, the industry leader in providing personalized online member communication features and advanced pharmacy benefit data solutions, is pleased to welcome Shaw Newman as Sales Director for RxEOB's Strategic Health Plan Solution campaign.

Shaw returns to RxEOB after serving as Director of Sales for the Eastern Region for Zynchros for several years. Shaw has over twenty years of experience in managed care and pharmacy benefits management, primarily in the areas of sales, marketing and product management, and had previously served as Sales Director for RxEOB.

Prior to that, Shaw secured his MBA from Wake Forest University and joined First Health Services where he was instrumental in helping establish their pharmacy division serving in analytical, marketing and sales roles. He also had previous experience with Anthem Blue Cross Blue Shield of Virginia and ACS State Healthcare in Atlanta.

"I feel very fortunate to have the opportunity to return to RxEOB," Shaw said. "They have always been ahead of their time in terms of creating solutions that successfully enable communication with members and other constituents as well as help health plans and employers manage their pharmacy benefits. Their member-facing tools are second to none in the industry and I am excited about the new products and features being offered which further the overall impact to clients."

Shaw's role will be to advance RxEOB's enterprise solution set that was developed from the legacy RxEOB product line with the goal of effectively driving timely, actionable pharmacy data across the organization to all stakeholders. Health plans and employers will now have the ability to maximize the value of their pharmacy benefit and cost-savings opportunities with a variety of secure online capabilities, multi-modal communication and outreach features, as well as pharmacy department-specific process automation and data standardization products and services. Many of the integral components of the solution will be debuted at RxEOB's upcoming Client Summit in Virginia Beach, VA.

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