Hydrogen Advertising has partnered with the Greater Washington Chapter of the National MS Society to handle creative duties for the organization on a pro bono basis. The agency will build upon the success of the National MS Society’s recent “Why Here?” campaign, helping further regional awareness and understanding of this debilitating disease.
The new campaign, scheduled to be unveiled in early 2010, will support the National MS Society’s ongoing community affinity and fundraising goals, resulting in innovative programs to meet the needs of people with MS as well as their families. Collaborative development of the overall campaign strategy, messaging and creative concepts has already begun.
“Hydrogen really ‘gets’ us—our culture, our mission and our personality,” said Patricia Shepherd-Barnes, president, Greater Washington Chapter of the National MS Society. “We’re very confident the Hydrogen team will build upon our recent marketing successes and take them to the next level.”
“MS has affected a great many people in the Northwest including friends and relatives of people at Hydrogen,” said Tom Scherer, co-founder and executive creative director, Hydrogen Advertising. “We want to do our part, and creating an ad campaign that opens new eyes to the nature of MS and encourages people to seek more information seemed like the perfect place to start.”