Synygy, Health Market Science partner to market commercial analytics solutions for healthcare industry

Synygy Inc., the largest and most experienced provider of sales performance management solutions, and Health Market Science, the leading source of healthcare provider data and advanced analytics, have partnered to market joint sales compensation and commercial analytics solutions for the healthcare industry. The agreement was executed in the fourth quarter of 2009.

“Ongoing regulatory and other pressures have pharmaceutical and other healthcare companies continually seeking new ways to optimize business results”

“Ongoing regulatory and other pressures have pharmaceutical and other healthcare companies continually seeking new ways to optimize business results,” said Mark A. Stiffler, Synygy president and CEO, “We look forward to collaborating with Health Market Science to broaden and deepen our sales performance management solutions.”

Joint projects are expected to include solutions for improved segmentation and targeting; sales force structure, sizing and alignments; compensation design and administration; and automated reporting platforms.

“As the go-to-market models of our joint clients continue to evolve rapidly, particularly in specialty markets, they are requiring a higher level of analytic expertise to support their businesses,” shared Zach Henderson, Vice President, Marketing and Analytics at Health Market Science, “Combining the strengths of Synygy and Health Market Science allows us to solve these challenging client needs.”