Molecular Devices brand re-launched into life sciences marketplace

Today, Molecular Devices, Inc.—now part of Danaher Corporation—re-launched the Molecular Devices brand into the life sciences marketplace. The renewed corporate brand is focused primarily on meeting customer needs and exceeding customer expectations, and includes an evolved visual identity system. A new logo illustrates the company's commitment to provide high-performance analytical technologies that support the scientific success of its customers: the company's instrument—the customer's biology.

First introduced more than 25 years ago, the Molecular Devices brand has earned increasing value in life sciences markets, becoming a well-recognized and sought-after brand for analytical instrumentation. Now, as part of the Danaher Medical Technologies segment, Molecular Devices, Inc. is focused on renewing its brand, seeking to retain and rebuild many of its historical attributes while adding new ones that translate into direct value for customers.

"Our employees are excited about a new Molecular Devices brand that is focused primarily on serving our customers to the best of our abilities," said Tom Olenic, Vice President and General Manager for Molecular Devices, Inc. "The acquisition has given us a chance to take a close look at the way we do business and, in doing so, to identify the way we could be doing business—it's a tremendous opportunity, and we are definitely taking full advantage of it."

Going forward, Molecular Devices will have a singular focus—its customers. Whether a long-time user, recent adopter, or prospective customer, their needs will fuel the company's actions. By hiring and retaining creative, best-in-class people, Molecular Devices will continue to design, manufacture, and commercialize analytical instruments, software, and assays to support the scientific success of its customers, regardless of objective: publication, compound hits, lead compounds, new molecular entity, bioassay, biotest, etc. The company will also provide dedicated, follow-on support to ensure that customer needs and expectations continue to be met over time.

According to Tom Driscoll, Vice President of Global Marketing for Molecular Devices, Inc., "Understanding each customer's unique laboratory workflow continues to be a top priority, and we will direct product development efforts toward solving customer issues and optimizing customer workflows. Our goal now, as a new Molecular Devices brand, is to deliver highly relevant analytical products and services to detect biology, decode data, and drive successful life science discovery in both applied and basic research environments."

Today, the Molecular Devices brand includes specialized products, services, and expertise for microplate, microarray, and label-free analysis; high-content and research imaging; automated and conventional electrophysiology; cellular screening; laser capture microdissection; and contaminant detection. Its products offer a full range of detection technologies and can meet all throughput needs to help drive success in basic research—from molecular to cellular to systems biology—as well as applied research—from discovery to development to production of new drugs, vaccines, and tests.

Some of the business' top product brands, which will also undergo renewal this year, include: SpectraMax®, ImageXpress®, Axon™, IonWorks®, Threshold®, CellKey™, FLIPR®, and Arcturus®.