National public service campaign launched to highlight underage drinking problems

Officials from the Substance Abuse and Mental Health Services Administration (SAMHSA) and the Ad Council will unveil a national public service campaign designed to urge parents to speak with their children about underage drinking in order to delay the onset of and ultimately reduce underage drinking. SAMHSA will also discuss findings of new report on underage alcohol use among youth.

WHO: Frances Harding, Director, Center for Substance Abuse Prevention, SAMHSA
Rear Adm. Pete Delany, Director, Office of Applied Science, SAMHSA
Heidi Arthur, Senior Vice President for Campaigns, Ad Council

WHAT: Unveiling of new TV, radio, print and Web PSAs, and resources designed to overcome parent's misconceptions about underage drinking and to encourage them to communicate with their children about alcohol at an early age.

WHEN: Thursday, March 25, 3:00p.m. eastern time.

WHERE: The Substance Abuse and Mental Health Services Administration
1 Choke Cherry Road,
Rockville, MD 20857

Please bring a government-issued photo ID for entrance into the building. Camera Crews should call in advance so that easier access can be gained through building security. The briefing will be held in the Seneca Room.

Source: SAMHSA