CogniFit, Boomer Authority partner to help baby boomers enhance their quality of lives

CogniFit™, Inc., a leading maker of Brain Fitness Software (www.cognifit.com), is partnering with Boomer Authority, a professional association for experts and organizations that specialize in the 50+ Baby Boomer demographic (http://www.boomerauthority.org). This partnership will create opportunities for Boomer Authority's members to partner with CogniFit and offer CogniFit software - such as its flagship program CogniFit Personal Coach - to their end users. CogniFit and Boomer Authority will also engage in joint marketing efforts.

“CogniFit helps people maintain their mental sharpness, and we are looking forward assisting boomers and potential partners discover the benefits that brain fitness can offer.”

"Our mission is to help baby boomers discover new ways to enhance the quality of their lives," said Martin Diano of Boomer Authority. "CogniFit helps people maintain their mental sharpness, and we are looking forward assisting boomers and potential partners discover the benefits that brain fitness can offer."

Boomers today are emerging as the fastest growing social media demographic. According to the Pew Internet & American Life Project, one-third of adult Internet users had a profile on a social networking site in 2009, up from 8% in 2005. Boomer Authority is a professional association comprised of 1000+ members from 18 countries who are dedicated to providing quality products and services for the 78 million baby boomers in the U.S. and over 300 million boomers worldwide.

"The value proposition of the CogniFit-Boomer Authority partnership is about empowering boomers and helping them lead healthy and fulfilling lives into their golden years. We are working towards the same end and together can more effectively spread the word," said Nathanael Eisenberg of CogniFit.

CogniFit Personal Coach provides scientifically validated cognitive training that is tailored to meet the specific needs of individuals. The program, aimed at improving brain fitness for boomers and older adults, begins with a baseline assessment that gauges the brain's strengths and weaknesses. Following the assessment, users engage in exercises designed to train their brain which continually adjust to deliver training that is optimal for the user. The software uses advanced algorithms to keep the training challenging enough to improve the user's abilities, but not so difficult that the user is frustrated.