SKECHERS adds second Kardashian Shape-ups spot

SKECHERS USA, Inc., a global leader in the footwear industry and the number two footwear brand in the United States, today announced that it has added a second Super Bowl spot after the enormous media attention and public awareness generated by its "must see" Kim Kardashian Shape-ups commercial. The Kardashian Shape-ups spot will air at the 2-minute warning in the fourth quarter of the game on Sunday, February 6, 2011.

"Everyone is buzzing about SKECHERS Shape-ups much anticipated Kim Kardashian Super Bowl commercial," said Leonard Armato, president of SKECHERS Fitness Group. "People can't stop talking about who Kim's going to break up with - and once they see how hot it is, we're sure they'll want another great commercial from SKECHERS. They may even root for overtime just to see what SKECHERS has in store."

News of Kardashian's yet-fully-unveiled commercial has blanketed the press, from CNN and MTV to Good Morning America and the TODAY show; repeat articles in USA Today and The Washington Post; and celebrity news shows Access Hollywood, Entertainment Tonight, and Extra.

Shape-ups from SKECHERS are an innovative patented fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax™ kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men's and women's fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.




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