European mobile health market to reach €2.45 billion in 2016

The European mobile health market forecasts strikingly high growth rates in coming years, despite the global financial crisis. Frost & Sullivan expects the market to grow from €393 million in 2011 to €2.45 billion in 2016 therefore, creating vast opportunities for industry players.

Acibadem Mobile Health Services (AMHS), a Turkish healthcare company, has demonstrated incredible rapid growth and has recently been honoured with Frost & Sullivan's 2012 European Growth Leadership Award.

AMHS recorded the fastest growth among European mobile healthcare service providers between 2009 and 2012. Revenues grew at an impressive compound annual growth rate (CAGR) of 81 percent from 2009 to 2011. The company is poised to continue on this upward trajectory, with revenues projected to double by the end of 2013.

Established in 2008, the Turkish mobile healthcare services provider has broad capabilities in several areas such as medical coaching, emergency healthcare services (land and air ambulances), home care services, resident infirmary solutions, mobile healthcare screening, organizations, telemedicine and affinity programs.

"A well-defined strategy and effective management skills have enabled AMHS to achieve such remarkable growth in this emerging market," noted Frost & Sullivan Healthcare Manager, Eramangalath Sujith. "At the heart of the company's success are effective financial management and marketing campaigns, backed by best-in-class services." The company is the only one in the European mobile health services market that provides fully integrated mobile health services. It is a part of Turkey's largest health group Acibadem that was recently acquired by Malaysian Integrated Healthcare Holdings.

The company's extremely successful business model is based on membership. A highly proficient call centre and sales team have been fundamental to AMHS having thousands of individual and over hundred thousands of corporate members.

"This business model provides excellent flexibility for AMHS; it has enabled the company to save on infrastructure investment and focus on its core medical business even while offering its patients the benefits of the most current call centre technology," commented Sujith. "AMHS's medical call centre team currently provides high quality emergency and coaching services to more than a thousand of people every day."

A best-in-class service approach has also been key to the company's growth. As a subsidy of the Acibadem Healthcare Group (AHG), AMHS shares its vision of offering superior services and equipment infrastructure and the expertise of top-notch medical personnel.  Effective marketing campaigns and co-operation with telecom companies has helped AMHS expand its footprint. "AMHS is adding significant value to banks, telecommunication and retail companies with their special mobile health projects," stated Sujith. "AMHS has collaborated with Turkey's leading communication brands like Turk Telekom, Avea and Turkcell to mutual benefit. For example, as a result of one such collaboration with Turk Telecom, AMHS gave medical coaching services to over hundred thousand people via its call centre."


Frost & Sullivan


The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of News-Medical.Net.
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