Almost 50% percent of the population suffers from tooth sensitivity to cold, sweet and hot foods and liquids, according to a nationwide survey of 1,056 adults age 18—65+. Almost half of respondents had tried sensitivity toothpastes, but only about one-third of those found their experience to be positive, noted Larry Fishman, president of Majestic Drug Co., Inc.
This data was cited in conjunction with the introduction of Senzzzzz Away® Tooth Desensitizer, a single dose dental gel from Majestic that relieves sensitivity of teeth to cold, sweet and hot foods and liquids with one application.
With Senzzzzz Away, which is FDA cleared, one application relieves tooth sensitivity immediately and will last up to 6 months. It provides a dual action treatment—eliminating current sensitivity as well as preventing future flair-ups.
Tooth sensitivity is caused when the tooth enamel is worn away and the dentin is exposed. There are several ways in which tooth enamel can be worn away, thereby exposing the dentin, leaving the teeth prone to sensitivity. These include aggressive tooth brushing, excessive tooth bleaching/whitening and eating too much sugar and/or highly acidic foods.
"Now you can use the toothpaste of your choice. Now you can get your teeth whitened without being concerned about the sensitivity side effect. Most importantly, now you can enjoy your favorite foods without pain," notes Mr. Fishman.
Senzzzzz Away, packaged in a convenient single use dispenser, is available at Rite Aid and other drugstores, food chains and mass marketers nationwide. Suggested retail price is $5.99.
"Senzzzzz Away is new, so if you don't see it, ask for it," adds Mr. Fishman. For additional information please go to www.SenzzzzzAway.com.