Professional soccer team signs up to help D.C. health exchanges

On the other side of the issue, the Heritage Foundation unveils a new billboard in New York City.

Politico: DC United To Help Publicize District's Obamacare Exchange
Obamacare is about to get a big assist from D.C.'s professional soccer team. The District's health exchange is teaming up with D.C. United to spread the word about coverage options in the new insurance marketplace set to open in just three weeks. The District's exchange, known as DC Health Link, disclosed the plans in a Wednesday night board meeting. A more formal announcement is still to come (Millman, 9/11).

Health Policy Solutions (a Colo. news service): Health Insurance Like Buying A BMW For Some Spanish Speakers
When new Connect for Health Colorado ads launch this fall, Spanish speakers will hear a different message from other potential customers. The call to action will be "Come and learn" rather than "Come and buy," the message that will bombard most other customers. That's because many Spanish-speaking immigrants don't even ponder buying health insurance since they think it's out of reach financially, according to a consultant who is advising Connect for Health (Kerwin McCrimmon, 9/11).

The Wall Street Journal's Washington Wire: Heritage Unveils Anti-Obamacare Billboard In Big Apple
Brightly lit Times Square displays singing the praises of "Mamma Mia!" and "Wicked" find themselves with an unusual new companion this week, as the Heritage Foundation unveiled a billboard blasting Obamacare on 42nd Street. The 90-foot-high, 67-foot-long billboard reads, "WARNING: Obamacare may be hazardous to your health," and encourages viewers to support defunding the health-care law. The sign displays a number viewers can text to get more information (Ballhaus, 9/11).