To bridge trust gap, some health law supporters take matters into their own hands

News outlets report on the new approaches and strategies that are emerging as advocates move on from the troubled launch of healthcare.gov.  

The Associated Press/Washington Post: Health Care Debate Has Trust, Politics Themes, Too
For months, the talk was all about computer code. About response times. About glitches and bugs. People who didn't know a URL from an http were blithely expounding on software snags and web design, thanks to the clunky launch of healthcare.gov, the insurance marketplace for the government's big health care overhaul (12/9). 

Los AngelesTimes: Obamacare Backers Not Relying On White House To Meet Law's Challenges
As supporters of the Affordable Care Act brace for new headaches next year, many have concluded they cannot count on the Obama administration, whose efforts to explain and promote the law are increasingly viewed as poorly planned, unreliable and largely ineffective. Consumer advocates, doctors' groups and many health industry leaders remain committed to helping the law succeed. Most believe in its goals of expanding health coverage and restructuring the medical system to improve quality and control costs. Few see any viable alternatives (Levey and Hennessey,12/9).

Politico: Generation Opportunity To Campaign On Snapchat
Generation Opportunity is taking the Obamacare messaging wars to Snapchat, using the popular smartphone application to encourage young consumers to opt-out of the health insurance exchanges created by the Affordable Care Act. "Our goal is to be where young people are and to engage them in ways that they're going to find entertaining and useful," the group's president Evan Feinberg told POLITICO. "One of the ways we're getting that message across is through a first-of-its-kind social media campaign through Snapchat" (Delreal, 12/9).