The challenge of spreading positive Obamacare news

Politico reports on the uphill climb faced by the White House to publicize stories about satisfied customers as one White House official says the health law is making a comeback from a tough start.

Politico: The High Bar For Obamacare Success Stories
Here's the challenge the White House faces in telling Obamacare success stories: Try to picture a headline that says, "Obamacare does what it's supposed to do." Somehow, the Obama administration and its allies will have to convince news outlets to run those kinds of stories -; and to give the happy newly insured the same kind of attention as the outraged complainers whose health plans were canceled because of the law (Nather, 1/8).

USA Today: Obama Adviser: Health Care Rollout Like A Football Game
The Obama administration's new point person on the health care rollout compares the effort to a football game, and cites one specific example. Just as the Indianapolis Colts rallied from a 28-point deficit to beat the Kansas City Chiefs this past weekend, the health care law is coming back from its rough start and will prevail, senior adviser Phil Schiliro said (Jackson, 1/7).

http://www.kaiserhealthnews.orgThis article was reprinted from with permission from the Henry J. Kaiser Family Foundation. Kaiser Health News, an editorially independent news service, is a program of the Kaiser Family Foundation, a nonpartisan health care policy research organization unaffiliated with Kaiser Permanente.


Posted in: Healthcare News



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