Veeva Systems launches Veeva OpenKey at Eyeforpharma Barcelona 2015

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"Veeva is dedicated to solving the customer data challenges for life sciences organisations, with a customer-first approach to quality and service," said Tim Slevin, senior vice president of Veeva's global data solutions business. "This starts with freeing companies of the constraints preventing them from reaping the full benefits of their customer data and our commitment to deliver an offering that provides truly global support."

Survey Reveals Need for Data That is Open, Easy, and Global

Currently, 83 percent of life sciences executives surveyed report the quality of their customer data is a significant challenge, according to preliminary results of the Veeva 2015 European Life Sciences Industry Survey on Customer Data. More than one in four say they are dissatisfied with the service they receive from their current data provider, and just 12 percent say incumbent providers have innovated to deliver high-quality data solutions.

Veeva OpenKey will provide a faster, more responsive service with a consistently high standard for quality across regions. Veeva OpenKey will make it easy for companies to use the data they need-wherever, whenever, and however they need it, without the burdensome contractual restrictions that exist in the customer data market today. And its fair, simple pricing is free of complicated conditions or surprises.

In the face of changing regulations and more stringent reporting requirements, the need for consistent, cross-border customer data has never been more acute. Less than a year away from the January 2016 European Federation of Pharmaceutical Industries and Associations' (EFPIA) payment disclosure deadline, only 39 percent of companies surveyed definitively report that their customer data allows them to accurately track or aggregate spend at the HCP level. And only 29 percent have data that fully allows them to manage HCP engagement activity across regional or country borders.

To eliminate the burden of managing multiple data feeds and duplication of HCP and HCO records across European markets Veeva OpenKey Customer Data will be sourced locally and consolidated into a single global reference database.

"Life sciences companies struggle to maintain timely, complete customer data across their internal systems, resulting in significant compliance and customer engagement challenges," said Eric Newmark, program director, Business Systems Strategies for IDC Health Insights. "Much of the challenge stems from their inability to integrate and fully utilise the data they purchase today. More open access to quality data and partner ecosystems that work together to ensure access is seamless for customers is something the industry desperately needs."

"We are proud to partner with Veeva as they continue their journey towards a vision of providing the most comprehensive data and service solutions for the life sciences industry," said Robert Bryant, Partner at Deloitte. "We have worked with Veeva on early Veeva OpenKey customers and have been impressed with the solution and vision."