Florida Blue announced today that it has earned a Brand Excellence Award from the Blue Cross Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield (BCBS) companies that excel in developing and enhancing the overall BCBS Brand image.
"Nearly 105 million Americans trust the Blue Cross and Blue Shield Brands with providing reliable, high-quality health care coverage to them and their families," said Scott P. Serota, BCBSA president and CEO. "We are proud to recognize those BCBS companies that have exceeded member expectations and delivered exceptional service to the communities they serve."
Florida Blue was awarded the Brand Excellence Award in the "Member Retention" category for having 93 percent of members renew their coverage over the past year. In 2014 Florida Blue saw a net gain in membership of more than half a million and now serves approximately 4.3 million members across the state.
"Florida Blue met the opportunities and challenges faced by our members in 2014 with innovation, flexibility and resilience," said company CEO Pat Geraghty. "We guided them through the evolving health care landscape and found new ways to help them get the care they need. We are honored to accept the Brand Excellence Award for member retention and we are confident in our ability to continue to deliver the next generation of health and health care products to our customers and members."
This marks the 20th year that BCBSA has presented Brand Excellence Awards to recognize BCBS companies nationwide in categories that promote the Blue Brands, including attracting new customers, fostering loyalty to existing customers and brand innovation.
It is the third Brand Excellence Award for Florida Blue.
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