Pfizer announces launch two new digital innovations to help people living with hemophilia

Pfizer Inc. (NYSE:PFE) today announced the launch of Hemocraft, a modification of the popular video game Minecraft®, and the HemMobile® Striiv® Wearable, a custom wristband, to help people living with hemophilia better approach hemophilia education and activity tracking in the US. Hemophilia is a rare bleeding disorder in which the body is unable to properly create a blood clot, affecting 20,000 people in the US and an estimated 400,000 people worldwide.

"These new digital innovations can be integrated into everyday routines to help empower people with hemophilia to learn about and track different aspects relevant to their disease so that they can have informed conversations with their health care providers," said Dr. Kevin W. Williams, Chief Medical Officer, Pfizer Rare Disease. "Ongoing innovation, coupled with our research, and support programs, continue to allow Pfizer to positively impact patients' lives and pioneer a new era in hemophilia—today, and in the future."

Hemocraft and the HemMobile Striiv Wearable will be featured at the National Hemophilia Foundation's 69th Annual Meeting in Chicago, the largest US gathering of hemophilia patients and caregivers, August 24-26, 2017.


Hemocraft was created in partnership with the Entrepreneurial Game Studio at Drexel University and representatives from the hemophilia community. This game aims to help younger individuals with hemophilia, 8-16 years of age, learn the importance of integrating treatment into their routine in an educational and fun gaming environment.

In Hemocraft, players go on a quest and interact with the village doctor-a fictional health care professional character-to learn how to stick to their treatment plan, stay prepared, and understand how treatment works. Throughout the game, players are challenged to monitor factor levels and self-infuse to help control bleeding, if needed. The downloadable modification is available via

"We are excited to see fun and educational tools that help people with a bleeding disorder, but equally as important, their friends and family to better understand the concept of factor levels in being able to stay active, and stay in the game," said Kate Nammacher, Senior Director of Education, National Hemophilia Foundation.

HemMobile® Striiv® Wearable

The HemMobile Striiv Wearable, the first wearable made for patients with hemophilia, offers an easy-to-use, comprehensive tool to track activity. The device, which can be worn on the wrist, has several useful features including tracking daily activity levels and monitoring heart rate to measure intensity. The wristband integrates with Pfizer's existing HemMobile® app, which allows users to log bleeds and infusions, monitor their factor supply, and set appointment reminders. The data captured generate personalized reports to provide a user's health care team with insights that can help guide the discussion between a physician and their patient.

The HemMobile Striiv Wearable is available at no charge to anyone diagnosed with hemophilia in the US, regardless of what treatment they use, and more information about ordering can be found at patients' doctors' offices or hemophilia treatment centers.

Pfizer has developed partnerships with a number of organizations-like Striiv and Drexel University-to provide programs and offerings that can help to make an impact, including the Pfizer Community Connections program, Pfizer Hemophilia Connect, and Patients should consult with their health care professional about which activities might be appropriate for them.

Pfizer Rare Disease

Rare disease includes some of the most serious of all illnesses and impacts millions of patients worldwide, representing an opportunity to apply our knowledge and expertise to help make a significant impact on addressing unmet medical needs. The Pfizer focus on rare disease builds on more than two decades of experience, a dedicated research unit focusing on rare disease, and a global portfolio of multiple medicines within a number of disease areas of focus, including hematology, neuroscience, and inherited metabolic disorders.

Pfizer Rare Disease combines pioneering science and deep understanding of how diseases work with insights from innovative strategic collaborations with academic researchers, patients, and other companies to deliver transformative treatments and solutions. We innovate every day leveraging our global footprint to accelerate the development and delivery of groundbreaking medicines and the hope of cures.​


The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of News Medical.
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