HealthFitness chosen to lead MillerCoor's health management strategy

Health Fitness Corporation today announced that MillerCoors recently awarded HealthFitness an expanded role in leading its company-wide health management strategy.

MillerCoors has been a client of HealthFitness since 2004, when HealthFitness began managing the beer company's renowned Wellness Center/Program based out of Golden, Colorado. HealthFitness will soon move into the role as lead integrator for health-related programs to maximize engagement of the employee population and ultimately drive health improvement results for the system-wide MillerCoors organization.

"We are pleased to have been chosen to lead MillerCoor's health management strategy," said Gregg O. Lehman, Ph.D., president and chief executive officer, HealthFitness. "We have been providing integration services for various clients informally and now we have developed a proprietary standard capability for clients such as MillerCoors as a new opportunity to improve the health of the employee population and to ensure results."

In its expanded role, HealthFitness will be responsible for the overall implementation and management of health-related programs, services and processes, as well as it will be providing its eHealth platform, health risk assessment, health coaching, fitness, health education and behavior change programs to ensure participant engagement strategies are aligned across health-related providers. In addition, HealthFitness contributes to MillerCoors' occupational health services line through the company's Golden, Colorado-based Wellness Center by providing on-site physical therapy, ergonomic evaluations, a range of injury prevention services, work conditioning programs and more.

"Going forward, we will focus our efforts on helping MillerCoors create and sustain an overall culture of health which helps the company's employees lead healthier, more productive lives," Lehman stated. "Our role is to identify employees at risk for health and injury issues and provide them with the services and support to help them become healthier. We also help healthy employees stay healthy."

MillerCoors became the second largest beer company in America on July 1, 2008, when it was formed through a joint venture of SABMiller and Molson Coors Brewing Company. The company operates eight breweries as well as one microbrewery in the U.S. Its corporate headquarters are in Chicago.

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