Sales of Cobroxin exceeds XenaCare Holdings' projections for first 45 days of 2010

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Feb 12 2010

XenaCare Holdings, Inc. (OTCBB:XCHO), a company specializing in the marketing and retail distribution of consumer healthcare products, announced today that it has begun distributing and selling Cobroxin through mass food and drug retail chains in the Northeast, Southeast, Middle Atlantic and Midwest regions. The Company has also announced that sales of Cobroxin have exceeded projections for the first 45 days of 2010.

“Reorder rates from our customers have been very strong at all levels of our distribution grid and have required us to reorder inventory four times from Nutra Pharma since placing our initial order for the product”

“Sales of Cobroxin have already exceeded our projections for the beginning of this year,” explained Frank Rizzo, President and CEO of XenaCare Holdings. “Reorder rates from our customers have been very strong at all levels of our distribution grid and have required us to reorder inventory four times from Nutra Pharma since placing our initial order for the product,” he added.

To support sales of Cobroxin, XenaCare has committed to a $4 million print advertising campaign for the first 12-months. This campaign includes advertisements in Health, Prevention, Self, Soap Opera Digest, Working Mother, Woman’s Day, Shape, Martha Stewart, Redbook, Ladies Home Journal, Allure, Wired, Web M.D. and Arthritis Today magazines.

In addition to its national print campaign, the Company has contracted with the Home Shopping Group to organize direct response television commercials set to begin airing in March 2010. Additionally, the Company has committed to a $3 million television broadcast campaign.

Cobroxin is the first over-the-counter (OTC) pain reliever clinically proven to treat moderate to severe (Stage 2) chronic pain. Many other Stage 2 drugs require prescriptions, including Tylenol 3, Percocet, and Vicodin. The drug is currently available as an oral spray for treating migraine headaches, neck aches, shoulder pain, cramps, lower back pain, and neuralgia and is also available as a topical gel for treating joint pain and pain associated with repetitive stress and arthritis.

Additional benefits to Cobroxin include: