Apr 8 2010
Bayard Advertising Agency, Inc., an integrated branding and communications agency serving B2B and B2C clients in a broad array of industries, announces its selection as Recruitment Advertising Agency of Record by Cancer Treatment Centers of America® (CTCA).
Bayard is tasked with creating recruitment marketing and media solutions for CTCA by further developing and spreading its uplifting, compassionate brand message through creative campaigns that are designed to attract candidates that are aligned with CTCA's core values.
"We are pleased to add Cancer Treatment Centers of America® (CTCA) to our roster of health care clients," notes Louis Naviasky, Bayard's Chief Operating Officer. "The amazing work they do stands out in the industry, and we are prepared to define their recruitment marketing message to deliver the most cost effective ROI possible."
"Bayard's work in addressing and securing the right talent for the right positions through creative marketing campaigns stands on its own. It is an exciting time for CTCA and we look forward to our relationship together," says Trudy Knoepke-Campbell, Director of Talent Acquisition for CTCA.
SOURCE Bayard Advertising Agency, Inc.