The White House's latest health law campaign message

A key to this "messaging" effort is highlighting the popular parts of the overhaul and connecting it to better economic conditions.  

The New York Times: Obama Presses Case For Health Law And Wage Increase
President Obama left the White House on Wednesday for one of the capital's working-class neighborhoods to talk about the economy, not simply to divert attention from the troubles of his Affordable Care Act but also to explain how that law, for all of its flaws, fits into his vision for Americans' economic security and upward mobility. ... For decades, he said, health care "was one yawning gap in the safety net that did more than anything else to expose working families" to economic insecurity. "That's why we fought for the Affordable Care Act," he said (Calmes, 12/4).

The New York Times: Democrats' Latest Campaign For Health Care Law Begins
President Obama and congressional Democrats, seizing on the good news of an improving health care website and rising enrollments, on Wednesday highlighted parts of the law that are popular with the public and reminded Americans, and the law's opponents, of what would be lost if the Affordable Care Act were repealed (Weisman and Shear, 12/5).


http://www.kaiserhealthnews.orgThis article was reprinted from kaiserhealthnews.org with permission from the Henry J. Kaiser Family Foundation. Kaiser Health News, an editorially independent news service, is a program of the Kaiser Family Foundation, a nonpartisan health care policy research organization unaffiliated with Kaiser Permanente.

 

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