Fraser Communications, which has designed award-winning campaigns the past six years for First 5 California, won another 3-year contract with the government organization to promote child brain development, early literacy, healthy nutrition, and other critical information for parents of young children.
Fraser Communications emerged as the clear choice in a competitive process because of its demonstrated success in executing highly effective and creative campaigns to reach parents of young children, and by its creative vision for how it will assist First 5 California over the next several years.
Under the $67 million award, Fraser Communications plans to help First 5 California implement its mission to further encourage and empower parents to talk, read, and sing to their children from the moment they are born, along with other important information and resources to benefit young children.
"Raising awareness and educating California's parents about their important role in developing their young children's brains is clearly communicated though effective media campaigns," said Camille Maben, First 5 California executive director. "We are extremely pleased to have a firm that is both passionate about this social issue and clearly successful in reaching our target audiences and effecting change."
"Fraser Communications is very excited to continue our work on behalf of First 5 California. Our extensive research and extensive knowledge on talking, reading, and singing to children enables us to create highly visual images that speak to parents," said Renee Fraser, CEO of Fraser Communications. "Our creative and media teams are actively engaged."
Los Angeles-based Fraser Communications is a well-known enterprise producing standout digital, advertising, branding, and marketing results for such high-profile clients as Lexus, East West Bank, The Metropolitan Water District of Southern California, MarketSmith, USC, and more.
Fraser Communications has won awards for prior First 5 California campaigns, which have utilized the agency's full digital capabilities that maximize a client's presence through video, YouTube channel content, search, ad units, social media and native content. Five prestigious awards for digital and creative services over the past two years are a testament to Fraser's success.